商品敘述：

In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was founded in 2005 to expand Hawkins'' research on the human brain, with the goal of "reverse engineering the neocortex" and then creating machines based on biological principals. Ultimately, Hawkins believed that Numenta could be a catalyst in creating intelligent machines that would lay the foundation for the next generation of computing with potentially broad ranging commercial opportunities. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

涵蓋領域：

AI and machine learning;Business models;Marketing;Entrepreneurship;Innovation;Organizational learning;Information systems;R&D;Software development and engineering;Technology and analytics;Technology adoption lifecycle

相關資料：

Case Teaching Note, (5-719-462), 8p, by David B. Yoffie;
Video Short, (7450), 0p, by David B. Yoffie

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